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New York, NY — December 2, 2025 — The Women in Retail Media Collective announces its official rebrand as Women in Commerce Media (WCM), reflecting both the evolution of the industry and the broader ecosystem in which women are leading and shaping commerce-driven media. The line between commerce, technology, and media has blurred - powered by platforms that connect first-party data, marketplaces that operate like full advertising ecosystems, and industries such as travel and f

By Ana Laura Zain, WRMC Co-founder and CMO at Pentaleap Last week, Emma and I boarded a plane to Istanbul, filled with excitement and anticipation. We were there to join the brilliant Kına Demirel and the Mimeda team for a panel and an exclusive hosted by Mimeda event at Brand Week. If you haven’t had the pleasure of meeting Kına, you’re missing out. Kına is a powerhouse in the industry, having built Turkey’s first retail media company, Mimeda, from the ground up. As a Migros

Bring your coffee and your questions. Leave with strategies to evaluate what it means to bet on yourself in steering your career with confidence. In this coffee talk, Kara Pierce and Michelle Dooley will explore: How to reclaim your value. What it means to bet on yourself. Recognizing when the best person to lead the charge is YOU! Event Details: 📅 Date: Thursday, November 6, 2025 ⏰ Time: 9am CST, 10am EST, 3pm BST, 4pm CET 📍 Virtual Event. A link to join the call will b

With over 16 years of experience in advertising and media across four continents, Catalina is now spearheading the future of retail media as Global Head of Wolt Ads. From building campaigns in Colombia to leading strategies in Australia, the UK, and now Berlin, Catalina brings a global perspective to quick commerce. In this conversation, she shares her career journey, the unique opportunities at Wolt, and how quick commerce is collapsing the funnel for brands. 👉 Connect with

You’ve put in the work. 15+ years of experience, countless campaigns, and a seat at the table — but the game is changing. In a world of shrinking roles, rising AI, and relentless competition, how do women leaders move from survival mode to a strategy of abundance? In this coffee talk, we’ll explore: The mindset shift: how to recognize when scarcity is running the show — and reframe it into a leadership advantage. Micro-feminism in action: small, daily moves that dismantle mic

WRMC Australia invites you to join some of retail media’s most senior women for our inaugural networking event, hosted at REmade. REmade is Australia’s only dedicated retail media conference, now in its fourth year. Bringing together leaders from Amazon, Coles360, Coca-Cola, CommBank, David Jones, Broadsign, McCain Foods, Logitech, The Trade Desk, WPP Media, Diageo, Metcash, Google, Meta and more, REmade 2025 will unpack the opportunities, challenges and growing pains of thi

WRMC NYC presents Reset & Connect - Take a midday pause to reflect, recharge, and reconnect with the industry’s leading women in retail media. Join inspiring female leaders for fresh perspectives on leadership, meaningful dialogue, and authentic connection. Over lunch, you’ll build genuine relationships with fellow members while exploring conversations on leadership and work–life balance. To top it off, enjoy a few mindful surprises designed to refresh and energize your day.

By: Emma Helsloot Vanessa knows the French market like the back of her hand - and she’s using that insider lens to help shape the future of retail media across Europe. With roots in JCDecaux and Epsilon, and now leading Unlimitail’s growth in France, she’s turning local depth into continental strategy. As WRMC’s Community Connector for France, Vanessa shares her perspective on building trust, bridging data with experience, and why France isn’t just a market - it’s the bluepri

By: Emma Helsloot From Barcelona to London, New Zealand and now Sydney, Hannah’s retail media journey has followed a truly global path - shaped as much by life decisions as by career ambition. Now leading analytics and insights at Woolworths’ Cartology and serving as our WRMC Community Connector in Australia, she brings a grounded, people-first perspective to everything she does. In this interview, Hannah shares how data, personal growth, and a bit of sun-seeking shaped her p

We are thrilled to invite you to our third networking event in Minneapolis, in partnership with Criteo! Join us for a lovely lunch, connect with fellow members, and take part in an engaging conversation hosted by Megan Stevens and Kara Pierce. Leading with Intent: As retail media grows and evolves, how can women ensure their voices help shape the future? At this event, hear from retail media pioneers Melanie Zimmermann and Erin Lastra, who will share how they’ve built influe

By: Ana Laura Zain Grocery was slower than other categories to adopt eCommerce, but when it comes to retail media, it’s now leading the way. According to Pentaleap’s latest Sponsored Products Report, grocery is neck-and-neck with Fashion as the category with the most in-grid sponsored product coverage. It’s an area I’ve been curious to explore more closely, so I connected with Joell Robinson, Senior Director of Retail Media at Giant Eagle, to learn how she is leading her team

If you're in retail media or commerce, here's your go-to roadmap for Q3 2025. From bootcamps to big shows, this is the list we got so far where we believe you would find most retail media peers.

Tami Harrigan, VP of Business Development and Partnerships at AppsFlyer, spends her days deep in the world of retail media. From attribution challenges to data privacy and shifting shopper behavior, she’s working alongside retailers and brands to help make sense of what’s changing and what’s not.

Tami Harrigan, VP of Business Development and Partnerships at AppsFlyer, spends her days deep in the world of retail media. From attribution challenges to data privacy and shifting shopper behavior, she’s working alongside retailers and brands to help make sense of what’s changing and what’s not.

By Ana Laura Zain for the Women in Retail Media Collective While ad spend in retail media continues to climb toward the $100 billion mark, growth is no longer moving at breakneck speed. In this next phase, retail media networks (RMNs) are facing a reality check: What worked during the boom may not be enough to carry them forward. Sarah Marzano, Principal Analyst, Retail and Commerce Media at EMARKETER, has a front-row seat to these shifts. EMARKETER’s latest researchtracks wh

By Ana Laura Zain for the Women in Retail Media Collective Selling success takes more than a strong pitch, it takes strategic partnerships, deep internal collaboration, and a sharp understanding of what buyers truly value. Melissa has built her career inside some of the most recognizable names in retail. At Best Buy, she helped launch and scale Best Buy Ads, bringing a strategic, business-first mindset to how media is sold and represented across the organization. She brough

By Ana Laura Zain for the Women in Retail Media Collective If you’ve ever wondered what it takes to build a retail media network from scratch, pivot a career from consulting to corporate strategy to tech, and still keep it real, then Melanie Zimmermann is your kind of person. Melanie, now General Manager, Global Retail Media at Criteo , was instrumental in launching and scaling Macy’s Retail Media Network. We caught up to chat about her career journey, the evolving identity o

We are thrilled to invite you to our second networking event in Minneapolis, in partnership with GumGum! Join us for a lovely lunch, connect with fellow members, and take part in an engaging conversation hosted by Megan Stevens and Kara Pierce. Event Details: 📅 Date: Friday, March 28 ⏰ Time: 12.00 - 3.00pm 📍 Location: 729 Washington Avenue N, Suite 1000, Minneapolis, MN 55401 *Noon-2pm will be lunch, career stories, and networking, 2-3pm will be an optional wine tasting

We are hosting our first networking event in Minneapolis, in collaboration with Vantage, and we are excited to have over 30 members already that have signed up from companies like Best Buy Ads, Roundel / Target, Lowe's, Albertsons, Ulta Beauty, and more! Event Details: 📅 Date: Friday, January 31, 2025 ⏰ Time: 12:00 - 2:00pm 📍 Tullibee Restaurant at Hewing Hotel, 300 N Washington Ave, Minneapolis, MN 55401